GM Copies Tesla and Rivian But Risks Angering Consumers

General Motors (GM) – Get General Motors Company Report was patient but finally decided to react.

The Detroit giant is confronted, like its rivals, with disruptions linked to supply chains, the chip shortage and the soaring prices of raw materials, such as nickel, had first waited before reacting.

Its rivals, like Tesla (TSLA) – Get Tesla Inc. Report, have not hesitated to act quickly in order to preserve their margins and avoid completely bearing the rising costs of assembling their vehicles. In addition, the demand for cars — gasoline cars as well as electric vehicles — remains strong. The car manufacturers’ order books are full. Consumers have thus seen the delivery times for their lengthen vehicles. This is as true for sedans as it is for pickups/trucks.


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